Privacy Policy
(BadMatilda.com)

Privacy Policy
Effective date: 25.9.25

This Privacy Policy explains how Me & Matilda Oy (“we”, “our”, “us”) collects, uses, and protects your personal data when you use BadMatilda.com (“Service”). We comply with the EU General Data Protection Regulation (GDPR) and Finnish data protection laws.

1. Data Controller

Me & Matilda Oy
Business ID: 3280238-2
Helsinki, Finland
Email: info@badmatilda.com

2. Data We Collect

We may collect the following personal data:

• Name and email address (when you subscribe to newsletters or event updates)

• Technical data such as IP address, browser type, and site usage via Google Analytics

• No sensitive personal data is collected

3. Purpose of Processing

We process your personal data for:

• Event communication and marketing

• Website functionality and improvement

• Analytics and usage statistics

4. Legal Basis

We process data based on:

• Consent (e.g., newsletter subscriptions)

• Legitimate interest (analytics, ensuring service functionality)

5. Data Sharing

• We may use third-party service providers such as Google Analytics and email marketing platforms.

• We do not sell or rent personal data to third parties.

• Event ticket purchases are processed separately via the Keino app. Please review Keino’s privacy policy for details.

6. Data Retention

• We retain personal data only as long as necessary for the purposes described.

• You may request deletion of your personal data at any time (see Section 8).

7. Your Rights under GDPR

You have the right to:

• Access your personal data

• Correct inaccuracies

• Request erasure (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time

• Lodge a complaint with the Finnish Data Protection Ombudsman

8. Data Security

We use appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

9. Cookies and Analytics

• We use cookies for basic functionality and Google Analytics to understand how the site is used.

• You can disable cookies in your browser settings, but some features may not function properly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this website.